Digital Marketing

DEFINITION

Digital marketing also known as online marketing includes marketing activities on all digital platforms such as all electronic devices or internet.

Or can be understood in a simple way, a marketing campaign related to the digital environment is called digital marketing.

Why is digital marketing important?

  • Precise targeting leads to higher purchase rates.
  • Advertising costs are more optimized.
  • Fast access speed, large coverage.
  • Ability to measure is effective.
  • Various types of marketing.

What types are included?

  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • Content marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Sponsored Content
  • Inbound Marketing

What are Digital Marketing Strategies?

  • Build customer portraits
  • Set goals
  • Check out current strategies
  • Set a budget

What are the overall skills and expertise of a digital marketer?

Video:

You don’t have to be a video producer, but you do need to know how to write scripts and understand how to use platforms and apps to create videos. Besides, you need to know what to do to increase the appeal of the video.

SEO & SEM:

You need to understand the basic principles and importance of SEO as well as SEO implementation strategies. You can completely deploy or build a deployment team, or you can also hire an SEO company to implement the campaign.

Design Thinking:

Understanding user psychology and behavior will help you create better products as well as build simple but effective websites and marketing campaigns.

Understand and analyze data:

You need to understand Google Analytics metrics and the reports of advertising tools well to come up with good solutions, increase conversion rates and attract more traffic.

What job positions are available in Digital Marketing?

In this position, you will need the skills of an SEO specialist to help direct the content and improve the quality of the content of the company. Setting deep goals with content will help the website grow more sustainably on Google in the future.

SEO Manager

You need to have a lot of experience as well as the company needs an investment budget for digital marketing. It can be considered the highest position in digital marketing jobs. You will oversee the overall content development process and keep up to date with new technologies and optimize strategies.

Digital Marketing Manager

You don’t only edit contents, but also plan strategies to help your website increase traffic and rankings on Google. Through the use of hot keywords from the SEO team to help improve the effectiveness of the content you have written.

Content Marketing Specialist