Electronic commerce, commonly referred to as e-commerce, e-comm, or EC, is the purchasing and selling of goods or services using electronic networks such as the Internet.

E-commerce is built on a number of technologies, including electronic money transfer, supply chain management, Internet marketing, online transaction processing, electronic data exchange (EDI), inventory management systems, and automated data gathering systems. Using the World Wide Web is frequently required, at least throughout the transaction cycle, however it may incorporate a broader variety of technologies such as email and mobile devices such as cellphones.

Other Meanings

  • E-tailing (online retail) or “virtual store” on the website with online catalogs, sometimes grouped into “virtual shopping malls”
  • The collection and use of personal data through web communications
  • Electronic Data Interchange (EDI), Business-to-Business data exchange
  • Email, fax and their use as a medium for reaching and establishing customer relationships (e.g. newsletters)
  • Business-to-business buying and selling
    Secure business transactions

Formal Forms

  • Business to Customer (B2C)
  • Business to Employee (B2E)
  • Business to Government (B2G)
  • Government to Business (G2B)
  • Government to Government (G2G)
  • Government to Industry People (G2C)
  • Customer to Customer (C2C)
  • Customer to Business (C2B)

Typical Business Applications

  • Documentation for logistics and supply chain automation
  • Domestic and international payment systems
  • Enterprise content management
  • Purchasing teams and newsgroups
  • Automated online assistants
  • IM (Instant Messaging)
  • Online shopping and tracking Ordering E-
  • Online office
  • Shopping cart software
  • E-tickets
  • Instant messaging
  • Social networks
  • Online service purchases and sales

The Skill Set That Determines an E-Comm Salesperson’s Success

Market Research

To truly comprehend the online buying habits of consumers, an e-commerce salesperson must first master survey and market research abilities. This isn’t only a job necessity; it’s also a chance to improve your market awareness and business prospects.


The technology-related activities are the most significant distinction between an E-commerce salesperson and a general salesperson. Using e-commerce platforms, web, or other kinds of information technology to market your firm by posting photographs and product descriptions.

Data Analysis

Data gathering and analysis abilities enable e-commerce sales employees to build and enhance company plans by making the most accurate evaluation of client demographics and market demands. Furthermore, data analysis allows you to propose new tactics.


Working alone, e-commerce salespeople will struggle to perform the responsibilities. To guarantee that all procedures are executed to the best of their abilities at the fiercest cost, you must know how to coordinate with colleagues in other departments.

Potential Job Positions For E-Commerce


Keep track of data and offer suggestions on how to expand your business by improving earnings and sales. In addition, depending on your research, you will be in charge of planning, forecasting, and financial reporting.

SEO Staff

In search engine optimization, this is a critical position. Whether it’s creating product descriptions or articles for corporate blogs, your goal as an SEO content writer is to provide SEO-optimized material.

Customer Service

Always engage with consumers and maintain frequent contact with them via email and social media. You will be responsible for assisting consumers with their orders and any issues they may encounter when placing a purchase.

Product Management

Essentially, a product manager will be responsible for overseeing the product’s development and optimization, as well as developing new features and dealing with any technical issues that may arise. This position also necessitates teamwork and managerial abilities.


You might also apply for a trainee position with the firm. An internship is a terrific approach to get to know the company’s needs and requirements while also allowing you to evaluate whether you’re a suitable fit without having to sign a contract.

Other Positions

  • Project management for e-commerce
  • Staff in charge of placing orders
  • Utilizing virtual helpers
  • Logistics
  • PPC management
  • Management of marketing