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Digital Marketing

What is Digital Marketing?

Digital marketing, also known as online marketing, includes marketing activities on all digital platforms such as all electronic devices or the Internet.

Or to put it simply, a marketing campaign related to the digital environment is called digital marketing.

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Why is digital marketing important?

  • Precise targeting leads to higher purchase rates.
  • Advertising costs are more optimized
  • Fast access speed, great coverage
  • Ability to effectively measure
  • Various types of marketing

What types are included?

  • SEO (Search Engine Optimization)
  • PPC (Pay Per Click)
  • Content marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Native Advertising
  • Marketing Automation
  • Email Marketing
  • Online PR
  • Sponsored Content
  • Inbound Marketing

What is Digital Marketing Strategy?

  • Build customer portraits
  • Goal Setting
  • Review current strategies
  • Set a budget

What are the overall skills and expertise of a digital marketer?


You don’t have to be a video producer, but you need to know how to write scripts and understand how to use platforms and apply them to create videos. Besides, you need to know what to increase the appeal video.


You have to comprehend the basic principles and the importance of SEO as well as SEO implementation strategies. You can completely build a deployment team, or also hire an SEO company to implement the campaign.

Design Thinking

Penetrating user psychology and behavior will help you create better products like building simple but effective websites and marketing campaigns.

Quick reading and data analysis:

You need to understand Google Analytics metrics and the advertising tools reports to come up with good solutions to increase conversion rates, and attract more traffic. 

What job positions are available in Digital Marketing?

SEO Management

In this position, you need the skills of a SEO expert to help orient the content and improve the content quality for the company. Setting deep goals with content will help your website grow more sustainably on Google in the future.

Digital management

It requires both your accumulation of experience and your company’s allocation of a budget for digital marketing. It can be considered as the highest position in digital marketing jobs. You will oversee the overall content development process, update new technology, and optimize strategies.

Content expert

You are not only a content editor but also one who plans and comes up with strategies to help your website increase traffic and rankings on Google. Through the use of keywords and keyword groups provided by the SEO team helps improve the effectiveness of the content you have written.